Lease Up
Lease Up
Attracting and Retaining Residents
ZEN Residential works with owners and developers to create competitive leasing strategies that strengthen property positioning and support long-term resident retention. Our approach focuses on aligning brand, pricing, and leasing execution to attract the right residents and build stable occupancy.
Our leasing services include our proprietary Resident Relationship Management System (RRMS), which helps streamline communication, track engagement, and support efficient lease-up and ongoing retention throughout the leasing lifecycle.
Attracting and Retaining Residents
ZEN Residential works with owners and developers to create competitive leasing strategies that strengthen property positioning and support long-term resident retention. Our approach focuses on aligning brand, pricing, and leasing execution to attract the right residents and build stable occupancy.
Our leasing services include our proprietary Resident Relationship Management System (RRMS), which helps streamline communication, track engagement, and support efficient lease-up and ongoing retention throughout the leasing lifecycle.
Show Suite
A well-designed show suite plays a critical role in helping prospective residents visualize what their future home could look like. During the lease-up period, it serves as a powerful tool to create a sense of comfort, style, and emotional connection to the space.
ZEN Residential ensures that each show suite highlights the unit’s strongest features, layouts, and amenities. We enhance the experience through carefully curated visual presentation, mood-enhancing music, and subtle scent elements—creating an immersive environment that leaves a lasting impression and feels personalized to each visitor.
Our guided walk-throughs are designed to build excitement and a sense of urgency. Rental rates may vary based on factors such as view, floor level, proximity to amenities, and unique unit features, and our leasing managers are equipped to accept rental applications and security deposits both onsite and online.
Following each showing, our leasing team actively follows up with prospective renters to understand their timeline and intent. Supported by targeted drip campaigns, this follow-up process is a critical conversion driver. With most renters viewing three to six properties before applying, consistent and timely follow-up gives our clients a clear competitive advantage—significantly increasing conversion rates.
Show Suite
A well-designed show suite plays a critical role in helping prospective residents visualize what their future home could look like. During the lease-up period, it serves as a powerful tool to create a sense of comfort, style, and emotional connection to the space.
ZEN Residential ensures that each show suite highlights the unit’s strongest features, layouts, and amenities. We enhance the experience through carefully curated visual presentation, mood-enhancing music, and subtle scent elements—creating an immersive environment that leaves a lasting impression and feels personalized to each visitor.
Our guided walk-throughs are designed to build excitement and a sense of urgency. Rental rates may vary based on factors such as view, floor level, proximity to amenities, and unique unit features, and our leasing managers are equipped to accept rental applications and security deposits both onsite and online.
Following each showing, our leasing team actively follows up with prospective renters to understand their timeline and intent. Supported by targeted drip campaigns, this follow-up process is a critical conversion driver. With most renters viewing three to six properties before applying, consistent and timely follow-up gives our clients a clear competitive advantage—significantly increasing conversion rates.
Leasing Coverage
Pre-leasing coverage can begin up to 90 days prior to first occupancy. Through careful coordination of marketing, construction timelines, and on-site staffing, ZEN Residential supports a structured lease-up process designed to build momentum before residents move in.
By securing a meaningful number of leases ahead of occupancy, this approach helps reduce downtime once units are delivered and supports a smoother transition into stabilized operations.
Our objective is to help owners achieve strong rental rates with minimized concessions—while remaining competitive within the property’s specific market and submarket.
Leasing Coverage
Pre-leasing coverage can begin up to 90 days prior to first occupancy. Through careful coordination of marketing, construction timelines, and on-site staffing, ZEN Residential supports a structured lease-up process designed to build momentum before residents move in.
By securing a meaningful number of leases ahead of occupancy, this approach helps reduce downtime once units are delivered and supports a smoother transition into stabilized operations.
Our objective is to help owners achieve strong rental rates with minimized concessions—while remaining competitive within the property’s specific market and submarket.
Weekly Reporting
ZEN Residential understands the importance of data and how to use it effectively. We establish tracking numbers for each advertising source, allowing performance to be measured with accuracy and consistency.
This data-driven approach enables us to analyze results at the property level, ensure advertising dollars are allocated efficiently, and maximize lead generation for each building. Lead activity and conversion performance are tracked and reviewed using this information.
Agent performance, leads, applications, showings, conversion rates, and media sources are fully integrated with our back-office systems and compiled into clear, actionable weekly reports.
Weekly Reporting
ZEN Residential understands the importance of data and how to use it effectively. We establish tracking numbers for each advertising source, allowing performance to be measured with accuracy and consistency.
This data-driven approach enables us to analyze results at the property level, ensure advertising dollars are allocated efficiently, and maximize lead generation for each building. Lead activity and conversion performance are tracked and reviewed using this information.
Agent performance, leads, applications, showings, conversion rates, and media sources are fully integrated with our back-office systems and compiled into clear, actionable weekly reports.
Resident Relationship Management System (RRMS)
ZEN Residential uses a proprietary Resident Relationship Management System (RRMS) to maintain consistent communication with prospects, tenants, and residents—providing deeper insight into customer needs throughout the leasing and residency lifecycle.
RRMS is a multi-layer software platform supported by proprietary workflow and drip campaign functionality designed to support engagement, responsiveness, and service quality. The system:
Resident Relationship Management System (RRMS)
ZEN Residential uses a proprietary Resident Relationship Management System (RRMS) to maintain consistent communication with prospects, tenants, and residents—providing deeper insight into customer needs throughout the leasing and residency lifecycle.
RRMS is a multi-layer software platform supported by proprietary workflow and drip campaign functionality designed to support engagement, responsiveness, and service quality. The system:
